ABOUT

We´re orchestrating a paradigm shift in how eyewear resources are regarded and employed.

Pioneering Change: In the realm of eyewear, we’ve taken up the mantle of change as trailblazers by benchmarking and visualize the difference of those who really are making radical sustainable change and those who just are saying popular phrases.


WHAT WE DO

Our purpose is to make sustainable transformative progress from the very foundation of the eyewear industry.

The majority of materials utilized in eyewear production are sourced from diverse origins like natural resources, plastics, and energy-intensive processes. At the heart of our mission is a commitment to revolutionize this landscape by starting with the source of the materials being chosen.

soil health HOME
Soil

Soil puts food on our plates, purifies the water, and is the beginning of all material production. We’re striving to keep it healthy.

forest HOME
forest.
Biodiversity

Like food and the air we breathe, material production depends on healthy ecosystems which need a wide variety of animals, plants, and microorganisms. That’s why we’re supporting biodiversity.

water moving HOME
water.
Water

The basis of life as we know it, water, needs to be treated as the precious resource it is. We work to make sure it is used responsibly and put back safely into our systems.

Learn the Basics

Crafting Sustainability

Explore fibers and materials

The majority of materials that converge to craft our frames and lenses originate in diverse landscapes - be it agricultural fields, verdant forests, or finite fossil deposits. With a commitment to sustainability at our core, we stand as advocates for conscientious material sourcing and utilization. Much like the earth-loving individuals who champion eco-causes, we are steadfast in our dedication to the planet. Through innovation and mindful choices, we endeavor to forge eyewear that resonates with the environmentally conscious consumer

Vegetal resin
Vegetal resin
M49
M49
Hexetate
Hexetate
Fibrous
Fibrous
Titanium
Titanium
Wood
Wood

Explore sustainability standards

We’ve developed a set of robust standards to give the industry a way to authenticate their sustainability claims from raw material to final product. They fill the gaps in existing guidelines and verification tools, and we regularly adapt and upgrade them to meet evolving needs.

See industry progress in materials sourcing

We can’t be confident of reaching our Climate+ goal if don’t track our progress. That’s why we’re pulling together the numbers that help us pinpoint where change has been made so far and orientate our actions on where we need to go next.

Knowledge Center

Dive deeper into fiber and materials production.

Get Involved

Take the next step on your sustainability journey

We recognize that everyone’s journey will be different, so we provide the industry with tools, resources, and initiatives that mean everyone, from farmers to suppliers and brands, can find the next step to take on their sustainability pathway.

M49

Explore our industry reports to expand your knowledge of the opportunities and challenges in fiber and raw material production today.

Use our tools

Use one of our interactive tools to compare data on different fibers and raw materials and work out how to make an immediate impact.

Take part in our benchmark

Participate in our Corporate Fiber and Materials Benchmark to report on your progress in materials sourcing and see how you compare to others.

Take a fiber challenge

Join other brands in setting ambitious targets to source more sustainable cotton or recycled polyester, increasing these materials’ market share.

Sign up for a round table

Take part in one of our round table discussions for a specific fiber or material and help to create alignment on goals and actions.

Attend an event

Connect with industry leaders at one of our virtual or in-person events, as we work to map out the pathway to positive climate impact.


SUSTAINABLE HIGHLIGHTS

Brand Stories

We can’t be confident of reaching our Climate+ goal if don’t track our progress. That’s why we’re pulling together the numbers that help us pinpoint where change has been made so far and orientate our actions on where we need to go next.